We as a premium pet care brand came up with an initiative – Reflective Collar Drive, aimed at distributing free collars to the strays. In a strategic partnership with a leading animal welfare NGO – Friendicoes. We teamed up to address a critical issue that affects our furry friends – road mishaps during low light conditions.

#kibbocares

ABOUT THE NGO

For 44 years Friendicoes has been a beacon of hope and compassion for animals in need. There unwavering commitment dedicated to the noble cause of animal welfare. There footfall of patients exceeds 40,000 animals annually, mostly strays, community pets or abandoned pets.

WHAT THEY DO